21About

Twenty one years of events, campaigns and content

Triveni was founded in 2005 to create memorable events. It has since grown into a complete brand and marketing partner: brand endorsements, celebrity management, influencer marketing, brand integrations, ad films and digital, alongside the events we started with.

01The name

Triveni is the confluence of three rivers

At Prayagraj the Ganga and the Yamuna meet, and the Saraswati is said to join them unseen. Three streams arriving at one point is also how we work.

Expertise

Twenty one years of planning, permissions, production and show calling.

Entertainment

Stages, stars and moments that make a room stand up.

Excellence

The unseen craft. Quality is not an act, it is a habit.

022005–2026

Milestones

2005

Triveni is founded
A single focus: memorable events. The same year, Indian Idol auditions begin pan India and abroad.
2005–10

Indian Idol
Five years of auditions and the Live Grand Finale at NSIC Grounds, New Delhi.
1200+

The Vodafone years
Theme events across circles, roadshows, pool parties and Circle Combat in Thailand.
2013

iPhone Inspire
iPhone (Apple) with Redington at the Oberoi, then the iLead meet with Adnan Sami Live.
2018

India’s first Petro Retail Expo
Conceptualised by Triveni for petrol pump dealers at NSIC Okhla.
2020

Saksham goes pan India
With PCRA and the Ministry of Petroleum, through to 2026, including India’s first E-Cyclothon.
2021

International Yoga Day
For the Ministry of Petroleum and the Ministry of Ayush, every year to 2025.
2022

Jockey Samman Samaroh
1000 guests in Goa and 600 in Kochi, every year to 2025.
2023

Jockey: Game On
The annual sales conference, staged like a stadium night.
2026

Celebrity, content and scale
Saksham 2026, campaigns with Sonu Sood (June) and Urvashi Rautela (July), and the Seva Sankalp Abhiyan (September).
Today

Triveni

One name: Triveni
Events, endorsements, celebrities, influencers, integrations, films and digital, all under one roof.

03Values

What we hold ourselves to

“Quality is not an act, it is a habit.”
The line our team has worked by since 2005

01
Originality
Concepts built for your brand and your audience, never pulled off a shelf.
02
Effective communication
Creativity, technology and communication working together so the message lands.
03
Commercial impact
Events that move sales teams, dealers and customers, not just a room.
04
Lasting memories
The most unforgettable experience we can create for every guest in the room.
05
Differentiation
A dynamic approach and inborn passion that set your event apart.